Game, Set & Match / by Karishma Kusurkar

Get your Pimms out.  It's that time of the year again when Wimbledon is on our screens.  I love watching Wimbledon - I say Wimbledon rather than tennis because I don't actually watch any of the other tennis tournaments or any other sports. 

In my quest/struggle to constantly improve myself as a designer and businessperson, I am trying to build longevity into my products by planning them better and future-proofing them or future "benefitting them" by which I mean, looking for ways of growing the same projects in new directions in the future.  Of course, it is difficult to know with a brand new project if it will do well or not but it definitely helps to have an ambitious plan in place for it.

In the spirit of Wimbledon I have decided to share a simple way of project planning as well as some of my goals for my new card game Espionage through 3 sections: Game, Set & Match.


GAME : From idea to product; making your project happen

A lot of ideas remain just that which is why this stage is vital in seeing them become a reality.  This stage is all about the concept, the design, the testing and then creating a final product.  Espionage started off as an idea at the end of last year and over the last few months has become an actual real life thing. This is the part I am currently at - Espionage is in its prototype stage and I am in discussion with manufacturers to produce the game.  

Espionage early stage moodboard - I find creating one of these helps to clarify initial ideas.

Espionage early stage moodboard - I find creating one of these helps to clarify initial ideas.


SET : Bringing your product to your customers and building your audience

Espionage will be on Kickstarter this summer.  It is the first Kickstarter campaign I will have run and from what I have heard from other designers that have used it as a platform, it is quite full on - yikes!  After the cards and packaging are ready for Espionage, I plan on distributing them to any backers - hopefully there will be some.  I will be showcasing and selling Espionage locally including events such as Belfast Design Week and to look at retailing it online in addition.

An Espionage secret location card - it's a rickshaw not a tuktuk! Photograph by Kyle Malcolm  

An Espionage secret location card - it's a rickshaw not a tuktuk!

Photograph by Kyle Malcolm  


MATCH : Expanding your product and adding new features

Once the product is out there, I plan to continue adding to it.  For Espionage, the stage the game is set on is global. The first Espionage set contains location cards featuring secret locations from all over the world.  My intention if I take Espionage forward into expansion packs is to create country specific location cards and add to the character selection. I also have plans for adding new elements to the game such as a collectible map to pin locations.  

Espionage: Ideas for the future Photograph by Delfi De La Rua for Unsplash  

Espionage: Ideas for the future

Photograph by Delfi De La Rua for Unsplash  


& then back to Game! - I hope I can get through a few of these and that someone gives me a massive trophy.