An interview with Artivive
As part of A Tiny History, we will be working using augmented reality (AR) and illustration.
Artivive is an AR tool that allows artists to create new dimensions of art by linking classical with digital art. The digital layer opens the doors to a whole new world of possibilities. Artists can take visitors on a journey in time and explain what lies behind, enhance the art with illustrations or show how the artworks were made. More than 13,000 users are creating artworks with Artivive and having exhibitions in 75 countries. For museums, exhibitions, galleries and other art institutions Artivive offers a new and innovative way for the audience to interact with the exhibits. Visitors have to use only their own smartphones or tablets in order to experience the layer of augmented reality.
We are keen to connect the physical and digital and allow us to experiment visually through print but then connect deeper to content through AR. As part of our research into the use of AR in art and design, we interviewed the team at Artivive.
THE STORY OF ARTIVIVE
Codin Popescu, Co-founder & CEO at Artivive
● How did you come up with the idea for Artivive and what was the first artwork you transformed with AR?
The idea for Artivive came about after a trip around the world by my co-founder Sergiu, who is passionate photographer. Sergiu spent years working for an augmented reality advertising agency and saw the sector evolve. After his trip, instead of having a slideshow with all his friends, he organized a small exhibition to present his pictures.. One of his friends asked him: "Okay , where do I download the app? You work with augmented reality all the time, there has to be something behind it. " He then came to me and Artivive was born!
● Why do you think Augmented Reality is an important tool for artists to use?
Similar to photography and film a bit more than a century ago, I see augmented reality as a new art form where a new kind of narrative is born. With our tool, artists can easily create art in AR by linking digital content to a physical artwork without any technical knowledge. Artists, or any art institution, can take visitors on a journey through time and explain what lies beyond, enhance the art with illustrations, or even show how the artwork was made. We see AR art as a new artform and Artivive as the spearhead in its development. By integrating the different stakeholders (artists, creatives, museums, municipalities and universities), into one ecosystem, Artivive is striving for a digital renaissance.
● What are some of your future plans with Artivive?
Artivive is looking forward to an exciting 2019 and wants to continue to establish augmented reality in the art world. We will continue our constant dialogue with our users as we gradually extend and adapt the features of our tool to their specific needs.
PROJECTS & AUDIENCE
Carina Doppler, Projects, PR and Social Media at Artivive
● Tell us about a recent in-house project you have worked on
One of my favorite projects so far was the open call augmented reality poster exhibition. I curated the project in coordination with Improper Walls, a cultural platform, for our art space in Vienna. The exhibition was part of “Walkie Talkie” – a program of panel discussions and art exhibitions investigating the connection between communication and art in and around Reindorfgasse – in the up-and-coming 15th district of Vienna. With Artivive, creatives are able to include a digital layer of animations and sound to their designs. The original haptics of the poster design stays untouched, while the digital layer can be unlocked only through a smartphone and tablet. We wanted to show that even posters can become a medium for performative art. We were surprised by the number of submissions, and it was difficult to select only 12 of them to showcase in our final exhibition.
● What are some of your favourite client and user-led projects and why?
The Bavarian State Opera in Germany took a great new approach on their season preview book when they used Artivive. All of the illustrations in the book included hidden clips by artist James Kerr / Scorpion Dagger which can be unlocked with our Artivive app. In a humorous way with a wink or another surprise, classic figures of art history are brought to life by the artist.
● What are some of the challenges of combining AR and art?
Augmented reality is still quite new in the art world. A lot of people want to try it out but have questions about how to use it best. But fear not, here’s a tutorial made by one of our artists, Litto. Currently, we are looking for additional tutorials made by our community to showcase the unique methods our artists use to create and to help the community! We also have an exceptional support team that will not rest (during work hours but excluding lunch) until we find a solution to whatever the problem is. Artists can register for free on our platform.